Broadly speaking, a reseller is a person or entity that re-sells goods or services that are manufactured/offered by someone else. For example, Best Buy is an LG reseller because they resell TVs manufactured by LG.
There are a large number of resellers who service the federal and SLED space. There is often product overlap between resellers meaning that reseller “X” and reseller “Y” may both sell the same product. This overlap results in competition and lower prices for their federal/SLED customers. The overlap also ensures that federal and SLED customers always have access to a specific product, even if one reseller were to go out of business.
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